Unveiling the Hidden Cost: What Video Games Are Keeping From You

by Hiroshi Tanaka
8 comments
Online Gaming Privacy Practices

A report from the Department of Computer Science at Aalto University unveils troubling methodologies for data gathering employed within the realm of online gaming. The research sheds light on players’ lack of understanding about how extensive this data collection actually is. Despite adopting methods to shield their privacy—such as favoring text-based conversations over voice communication—the report emphasizes the pressing need for the gaming industry to be more transparent, secure, and respectful of player autonomy.

Online games frequently incorporate elements in their privacy policies that have the potential to mislead, coerce, or trick players into compliance.

With a market valuation of $193 billion, the gaming industry is approximately twice as large as the combined sectors of film and music, boasting nearly three billion players globally. While the online gaming environment provides multiple advantages, including psychological wellness and enhanced social interactions, these benefits could be negated by critical issues surrounding player privacy and data awareness, thereby posing genuine risks.

The recent study by academics from the Department of Computer Science at Aalto University exposes worrisome data collection practices in online gaming platforms. It also delves into players’ misunderstandings and apprehensions regarding privacy. The report further outlines strategies for risk reduction for players and offers suggestions for developers to enhance privacy features in online games.

Associate Professor Janne Lindqvist from Aalto University states, “The study pursued dual avenues of investigation: understanding player perceptions about games and uncovering the actual data collection practices within these games. We were struck by the sophistication of player perspectives. For instance, they expressed a willingness to abstain from using voice chats to safeguard their privacy, unless absolutely required. Our investigation also revealed that certain games employ techniques to coax players into divulging their online personas by offering incentives like digital rewards.”

Coercive Interface Design in Gaming

The researchers discovered examples of ‘dark patterns’—interface elements purposefully designed to manipulate user behavior. Such patterns are geared to aid in gathering player data and promote integration with social media accounts or third-party data sharing.

Doctoral researcher Amel Bourdoucen from Aalto University points out, “When players link their social media accounts with gaming platforms, they generally remain in the dark about the extent of access these games may have or the kind of information being siphoned off. For example, some mainstream games allow users to link or log in via their social media profiles but fail to specify the nature of the data being harvested.”

The Imperative for Transparency in Privacy Policies

In recent years, the global gaming community has attracted increased scrutiny due to concerns like online harassment and industry-wide burnout. Amid growing calls for technological regulation in the European Union and the United States, the focus on privacy-related issues has also intensified.

Bourdoucen notes, “Often, the data management practices of these games are concealed under layers of legal terminology in privacy agreements. Players should be made comprehensively aware of and must consent to the data being collected. This could heighten awareness and instill a greater sense of control during gameplay. Furthermore, it is incumbent upon gaming companies to ensure that players’ privacy is safeguarded during their online interactions.”

Strategies Adopted by Players and Calls for Improved Measures

The study indicates that players often are not aware that their text-based communications could potentially be made accessible to external parties. The games also typically do not notify players when their data is being shared.

Bourdoucen elaborates, “The study identified that players are cognizant of privacy risks and adopt specific strategies for mitigation. For example, players opt for text chats rather than voice communication due to fears of surveillance. Particularly, female players are the most affected and often feel compelled to hide their gender by using different avatars or avoiding voice chats.”

In conclusion, the study advocates for more transparent data collection methods and emphasizes the need for gaming companies to protect the privacy of their user base comprehensively.

Lindqvist concludes, “The ultimate goal for any game should be to ensure a safe and enjoyable experience for all participants. Enhancing player autonomy could involve offering options to opt out of invasive data collection practices.”

Reference: “Privacy Is the Price: Player Views and Technical Evaluation of Data Practices in Online Games” by Amel Bourdoucen, Leysan Nurgalieva, and Janne Lindqvist, published on September 28, 2023, in the Proceedings of the ACM on Human-Computer Interaction.
DOI: 10.1145/3611064

Frequently Asked Questions (FAQs) about Online Gaming Privacy Practices

What is the main focus of the research study from Aalto University’s Department of Computer Science?

The primary focus of the research is to uncover and analyze the data collection practices within online gaming platforms. It also aims to highlight the misconceptions and concerns that players have about privacy and data sharing while participating in these platforms.

Who conducted this study and what methodologies were used?

The study was conducted by academics from the Department of Computer Science at Aalto University. It involved dual avenues of investigation: understanding player perceptions and examining the actual data collection activities within online games. The report does not specify the methodologies in detail, but it involves both technical evaluation and player views.

What are ‘dark patterns’ in gaming interface design?

‘Dark patterns’ refer to manipulative design elements intentionally placed within the game interface to coerce or trick players into actions they may not have taken otherwise, such as data sharing or integration with social media accounts.

What findings does the study reveal about players’ awareness of data collection?

The study indicates that players often lack a full understanding of the extent of data collection that takes place while they are engaged in online games. Despite adopting methods to protect their privacy, like favoring text-based conversations over voice chats, players are generally not aware that their data might be shared with third parties.

What does the study say about the global gaming industry’s size and its relation to privacy issues?

The global gaming industry is valued at approximately $193 billion, nearly twice the size of the film and music industries combined. Despite its benefits like improved well-being and social interactions, the industry faces serious challenges regarding privacy and data awareness, which could offset these benefits.

What recommendations does the study make for the gaming industry and players?

The study advocates for a more transparent approach to data collection practices in online games. It recommends that games and gaming platforms strive to protect the privacy and autonomy of their players. Specifically, players should be made aware of and must consent to any data being collected, and they should have the option to opt out of invasive data collection practices.

How do players generally try to protect their privacy, according to the study?

Players adopt various strategies to maintain their privacy, including choosing text chats over voice chats due to fears of closer surveillance. Female players, in particular, are most affected by these concerns and often feel the need to hide their gender through the use of different avatars or by avoiding voice conversations.

What legal challenges are mentioned in the study regarding privacy policies?

The study points out that the data handling practices in online games are often concealed behind complex legal jargon in privacy policies. This lack of transparency makes it difficult for players to fully understand what they are consenting to when they agree to the terms.

What are the future implications of this study?

The findings of this study could serve as a basis for policy changes and regulations aimed at making the online gaming environment more transparent and secure. It also provides a foundation for further research into data collection practices and user privacy within the rapidly growing gaming industry.

More about Online Gaming Privacy Practices

  • Aalto University’s Department of Computer Science
  • Proceedings of the ACM on Human-Computer Interaction
  • Data Protection Regulations in the EU
  • Online Harassment in Gaming: A Review
  • The State of the Gaming Industry Report 2023
  • Understanding Dark Patterns: An Overview
  • Tech Regulation in the United States
  • Women in Gaming: Challenges and Opportunities

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8 comments

GamerGurl88 October 30, 2023 - 9:51 pm

Seriously, this is eye-opening. I’ve always wondered about the whole privacy thing in gaming, especially as a female player. Way too many creeps out there.

Reply
CyberSecGuy October 30, 2023 - 10:14 pm

The fact that female players feel the need to conceal their identity is disturbing. Shows we’ve got a long way to go in making online spaces safe for everyone.

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JohnDoe2023 October 30, 2023 - 11:50 pm

Wow, didn’t realize how much data these games are collectin. Makes you think twice about what you share online.

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LegalEagle October 31, 2023 - 4:08 am

Those ‘dark patterns’ are shady business tactics. Shouldn’t there be some sort of regulation against this? Especially when its a industry this big.

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ConcernedMom October 31, 2023 - 6:00 am

My kids are into these online games and it’s terrifying to think they might be manipulated into giving away personal info. I need to educate them on this ASAP.

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InvestorSteve October 31, 2023 - 7:46 am

$193 billion industry and they cant get privacy right? Makes you wonder where all that money’s going.

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DataEthicist October 31, 2023 - 8:01 am

As someone in the data field, I can tell you this is a big deal. Gaming companies need to step up their game (no pun intended). Transparency should be a priority, not an afterthought.

Reply
TechSavvyRick October 31, 2023 - 2:00 pm

well its about time someone studied this. We talk a lot bout privacy in social media, but gaming’s a whole other beast. Kudos to Aalto Univ for diving in.

Reply

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