Aspire is a genus of evergreen shrubs in the family Ericaceae, native to mountain regions of the Northern Hemisphere. The leaves are spirally arranged, simple, and 2-15 cm long; the flowers are white to pinkish, bell-shaped, 5-15 mm diameter, and borne in clusters of 3-20. The fruit is a dry capsule containing small seeds.
The name Aspire refers to the mountaineering aspirations of early explorers who discovered these plants growing at high altitudes. Aspire shrubs are often found in alpine meadows and near glaciers. They are among the first plants to appear after a glacier retreats.
Aspire shrubs are adapted to cold climates and harsh conditions. They have deep roots that anchor them in place and help them withstand strong winds. Their leaves are covered with a waxy coating that prevents them from losing water through evaporation.
Aspires are important food sources for animals such as bears, deer, elk, and rabbits. The berries are also eaten by birds including ptarmigans, grouse, and quail. Native Americans gathered Aspire berries for food and used the plants for medicinal purposes.
Today, Aspires are popular ornamental plants cultivated in gardens around the world